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Saturday, November 21, 2020

SM Extends Assistance, Mobilize Relief Efforts

Bulacan was one of the hardest hit provinces when the tropical typhoon Ulysses made landfall last week. Philippines’ 21st tropical cyclone did not only unleashed devastating winds and torrential rains but also flooded large swathes and turned some areas in the province into inland seas.

SM Foundation Inc. and SM City Marilao keep the bayanihan spirit alive as it mobilize relief efforts and extend immediate relief assistance to communities affected by the typhoon Ulysses in Bulacan. SM City Marilao with SM affiliates led the distribution of kalinga packs during its first phase of relief operation. These ‘kalinga’ packs contain kilos of rice and other food essentials all packed in an eco-bag.


SM Supermalls and SM Foundation, through its Operation Tulong Express (OPTE) program, mobilize relief efforts and extend immediate relief assistance to communities affected by the typhoon Ulysses in Bulacan. 

SM City Marilao donated truckloads of ‘kalinga packs’ to the Local Government of Marilao. These donations will be brought to the families and communities that were hardest hit by typhoon as recommended by the DSWD. Around 4,500 families will be given relief packs that contain kilos of rice and other food essentials. 

SM Assistant Vice President for Operations Ana Datu gladly handover SM Foundation’s 4,500 ‘kalinga packs’ to Marilao Mayor Ricardo Silvestre and Marilao Vice Mayor Henry Lutao during its multi-phase relief distribution effort. SM City Marilao donated truckloads of ‘kalinga packs’ to the Local Government of Marilao. These donations will be brought to the families and communities that were hardest hit by typhoon as recommended by the DSWD

SM City Marilao Mall Manager Emmanuel Gatmaitan smiles behind mask as he gives SM Foundation’s ‘kalinga pack’ during the its first phase of distribution effort at Marilao Municipal Office.

Rounds of relief operations, on the other hand, were conducted by SM City Baliwag in barangay Tibag, Poblacion, Sabang, Hinukay and Tiaong. A sum of 2,700 relief packs were distributed in flooded areas and evacuation centers in Baliwag.  

SM City Baliwag likewise provided temporary shelter to flood-stricken families during the onslaught of typhoon Ulysses. With the help of Baliwag LGU, modular tents were set-up for the evacuees at the mall central terminal. Hot meals were also distributed. 

Apart from the relief operations, SM City Marilao and SM City Baliwag as well as SM Center Pulilan have also set up booths for those who wish to give their donations to help Cagayan. Help Cagayan donation booths are located at the ground level near the event center in SM City Baliwag and at the mall atrium in SM City Marilao and SM Center Pulilan. 

Recipients express their gratitude as they receive kalinga packs from SM City Marilao and SM Foundation’s Operation Tulong Express. Around 4,500 families in Marilao benefited from the relief operations.

Rounds of relief operations were conducted by SM City Baliwag in barangay Tibag, Poblacion, Sabang, Hinukay and Tiaong. A sum of 2,700 relief packs were distributed in flooded areas and evacuation centers in Baliwag. 

SM City Baliwag Building Administration Officer Jay Esquivel together with Barangay Captain Christopher Alvaran led the relief efforts in Brgy. Poblacion in Baliwag, Bulacan. The kalinga packs distribution effort is a part of Operation Tulong Express (OPTE), a social program of SM Foundation in collaboration with SM Supermalls and SM Markets.

The kalinga packs distribution effort is a part of Operation Tulong Express (OPTE), a social program of SM Foundation in collaboration with SM Supermalls and SM Markets. It aims to address the needs of communities during calamities and crisis. Its implementation includes close coordination with SM City Mall Administration employees and volunteers.

Around 7,200 families in Bulacan benefited from the relief operations.

SM Malls in Bulacan have set up booths for those who wish to give their donations to help Cagayan. Help Cagayan donation booths are located at the ground level near the event center in SM City Baliwag and at the mall atrium in SM City Marilao and SM Center Pulilan.


ABOUT THE AUTHOR
 
David 'Master Pogi' D'Angelo
Social Media Specialist | Blogger | 
Environmental Advocate | Events Organizer

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