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Saturday, June 28, 2014

A reason to be proud as a Filipino: Sky Solaire

Solaire Resort and Casino and Air Asia unveiled the first ever partnership that will feature a full dress up of an entire plane in the country, called livery.  The plain is named Sky Solaire and takes the ad of Solaire into the sky.  What does this had to do with being a Filipino, after all it is a known haven for gambling and spending money?  Well, broaden your mind and let the true meaning of this endeavor reach out to your mind as Juan.

Solaire Resorts and Casino is a place which features luxury, entertainment and attraction at the heart of Manila and near the famous Manila Bay.  It is a development infrastructure which offers j obs and a tourism destination.  Solaire creates an image of development and wonder which every Juan would like to have, also, it features the main quality of everyone, the Filipino hospitality.

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

Sky Solaire Makes Every Juan Proud

When we look at the sky and catch a glimpse of Sky Solaire, we will be reminded of how our country had been progressing.  We will also be reminded that everything is possible and that like Sky Solaire we can reach for our dreams and be what we are.

Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July.  Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements.  The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

Creating Moments That Lasts Forever

What could be more memorable for every Juan and those that visit his country than creating memories that would lasts forever.  In-line with Solaire’s “Create Your Moments" campaign, these treasured memories starts upon riding Sky Solaire, going and enjoying the Solaire experience and then extending the experience by exploring the Philippines and its other island, and then when all is done preferring to ride back to their home once again in Sky Solaire.

Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes

Solaire’s “Create Your Moments" campaign, highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

With Sky Solaire you will not get tired to be a Filipino, instead you will be inspired to be one.  The whole project and experience being brought about by this new innovation add ups to the exciting moments to be created once people visits the Philippines.  It also adds up to the world-renowned hospitality and creativity of the Filipino people.

Explore Solaire

Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at  You can also check out their Facebook page and don't forget to like and share.

So who wants to ride Sky Solaire?  What do you think of Sky Solaire?  Aren't you proud?  I am!

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